Booking gigs may be the primary objective of some performing artists who attend the FARM Gathering, and many presenters and folk DJs do scout out new artists and those whom they have not previously heard and seen in perform live. However, the conference experience is much more than that; it’s really about forging connections, building community, and attending workshops and panel discussions to learn about options to further their careers, promote the music, and attract audiences and listeners

This year’s conference also includes a Presenter Summit for the first time. It will feature a full track of programming designed specifically for venues, festivals and other concert presenters to learn from experts in accounting, audience development, community engagement, marketing, and production.

Taking center stage during this year’s FARM Gathering will be 14 artists/acts selected by a panel of judges to each perform a short set of just shy of 20 minutes, with full sound Showcasing their talents on Friday night will be Mac and Cheese, Dennis Warner, Weary Ramblers, Andy Baker, Stone & Snow, Amy Speace, and Paula Boggs Band. Saturday’s official showcase lineup features Warren & Flick, The Twangtown Paramours, Sam Robbins, Maggie’s Wake, Dave Moore, Bruce Henry & Dean Magraw, and Abigail Stauffer and the Wisdom. Unplugged private showcases follow from 10:30 p.m. to 2:30 a.m. each evening.

On the docket for Thursday night is a barn dance, followed by a folk DJ showcase featuring performances by Friction Farm, Gia Dagenhart, Chris Walz, Matt Watroba, The Springtails, Helene Cronin, Senior Infants, Bobbie Lancaster, Rees Shad, Mark Jewett, The Thorntons, and Dandelion Delivery Service. Following that showcase, attendees also will shuffle between a number of rooms to enjoy private showcases.

“In addition to the great performances and showcases we have lined up, I am very excited to welcome some special guests to this year’s conference who will speak to the issues affecting our country and our local music communities right now, including our keynote speaker Nicky Mehta.” said Ellen Stanley, the conference director. “Although best known for being a member of the Canadian folk band The Wailin’ Jennys, she is also an activist and will talk about how artists can stay true to their artistic vision and the causes they believe in.” She also mentioned Spencer LaJoye, a winner of the prestigious Kerrville New Folk Competition, who will give a spotlight talk ahead of the keynote about telling their truth as a queer artist

Daytime programming includes a wide array of workshops and panel discussions and peer group conversations addressing timely topics. “”We’re going to talk about the issues that we’re all worried about, and we hope to provide a welcoming space for everyone to share their stories and learn from others as we do our best to navigate these challenging times, Stanley told AcousticMusicScene.com.

Song swapping and jamming, speed mentoring sessions, open mics, and FARM’s popular Performance Lane series of 10-minute mini-showcases that take place simultaneously in several rooms are also part of the daytime mix. Special events on Friday include a 30-minute Chicago Celtic Spotlight featuring Reverie Road and a folk DJ meet & greet. Marilyn Rea Beyer, who hosts the nationally syndicated weekly radio program “The Midnight Special” from the studios of Chicago’s WFMT, will host a Wisdom Across the Ages panel discussion featuring artists and activists from different generations: Amy Speace, Paula Boggs, Katie Dahl, and Sam Robbins. Also on the docket for Saturday afternoon is a Celtic jam, as well as the spotlight and keynote talks. FARM’s 2025 Lantern Bearer Awards will be presented following dinner that evening to two individuals who have made significant contributions to the folk community locally and/or regionally. This year’s recipients are Charlie Mosbrook (a musician, former FARM board president, and current vice president of Folk Alliance International) and Lilli Kuzma, a veteran folk DJ at WDCB Public Radio in Glen Ellyn, Illinois).

AcousticMusicScene.com Hosts Two Nights of Private Showcases

Although AcousticMusicScene.com has hosted primarily song swap-style private showcases at Northeast Regional Folk Alliance (NERFA), Southeast Regional Folk Alliance (SERFA), and Southwest Regional Folk Alliance (SWRFA) conferences, and its editor & publisher has also participated in Folk Alliance Region-West (FAR-West) conference, this year marks the first time that two nights of private showcases will be held under its banner at a FARM Gathering. The AcousticMusicScene.com Showcase lineup follows.

Thursday Overnight in Muddy Waters (Conference 3) Room

10:30  Ben Bedford & Vanessa Lively, Jim Patton & Sherry Brokus

11:00  Erin Eades, Rob Lytle

11:30  The Shandies, another artist TBA ?

12:00  Julie Grower, Lucy Isabel

12:30  Tony DiCorpo, Doug Harsch

1:00    Josh Harty, Josh Rose

1:30    Patty & Craig, The Raven & The Remedy

2:00    Beth Bombara

Friday Overnight in Childress/Saxton (Oak/Green) Room

10:30  Two from Texas: Lynn Crossett, Tipps & Obermiller

11:00  A Trio of Duos: Ruth & Max Bloomquist, Dan & Faith, Tom & Barb Webber

12:00  Mixed Bag: Sue Horowitz, Miles & Mafale, Mike Ward

1:00    Chris Farrell, Jim Gary

1:30    Gina Forsyth, Karen Mal & David Stoddard

2:00    Rick Vines, Joshua Vorvick

FARM is one of five North American regional affiliates of Folk Alliance International (folk.org), a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion. Although folks from throughout North America attend its annual Gathering, FARM (farmfolk.org) serves Illinois, Indiana, Iowa, Kansas, Manitoba, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Nunavut, Ohio, Saskatchewan, South Dakota, and Wisconsin. The 2026 FARM Gathering is set for October 22-25 in Minneapolis, Minnesota. FAR-West and SWRFA held their annual conferences earlier this fall, while NERFA’s is slated for Nov. 6-9 in Albany, New York.

Editor’s Note: In addition to curating and hosting two nights of private showcases, I look forward to sharing information and insights gleaned from my many years as public relations and strategic communications professional, as well as a concert and former festival presenter with conference attendees. I will join Elexa Dawson and Joy Zimmerman as part of a Promoting Your Event panel discussion and will offer a series of one-on-one speed mentoring sessions. A past president of NERFA and former board member of Folk Alliance International, I am excited to be attending my first in-person FARM Gathering.

“Gathering in person after two years of making connections though our online events is going to be so lovely,” said Dalis Allen, SWRFA’s executive director and longtime conference coordinator. “Everyone is so excited! We have many new folks attending – joining our team of folks that have continued to make our SWRFA conference the welcoming event that it is.”

Prior to the official start of the conference on Thursday, folks will converge on Austin’s NeWorlDeli on Wednesday night for a party and meet & greet during which many registered artists will e afforded an opportunity to perform a song. Similarly, there will be an open mic during a pool party at the Holiday Inn-Midtown, the conference’s host hotel, on Thursday night, along with a meal courtesy of Berkalin Records. Prior to the pool party, there will be several panels during the mid-late afternoon.

Performing Artists Will Have Lots of Opportunities to Showcase Their Talents; Official Showcases are Open to the Public on Friday and Saturday Nights

A number of unplugged in-room showcases will follow the Official Showcases on Friday and Saturday overnight from 10:30 p.m. to 2 a.m. AcousticMusicScene.com’s in-room showcase on Saturday overnight will feature a Midnight Hoot preceded by several song swaps. Although the online publication for the folk, roots and singer-songwriter communities has hosted showcases at Northeast Regional Folk Alliance (NERFA) and Southeast Regional Folk Alliance (SERFA) conferences for many years, this marks the first time it is doing so during a SWRFA conference. A popular annual event at NERFA conferences since 2007, the AcousticMusicScene.com Midnight Hoot at the SWRFA conference will feature two-dozen artists/acts — each performing one song between midnight and 2 a.m. A house band is available to accompany any artists on request.

Here’s the AcousticMusicScene.com showcase schedule:

10:30 Song Swap: Catherine Miles & Jay Mafale, Shanna in a Dress

11:00 Song Swap: George Ensle, Tim Grimm

11:30 Texas Troubadours: Brian Kalinec, Randy Palmer, Joel White

12:00 AcousticMusicScene.com Midnight Hoot – Part 1
(One song per artist/act; order subject to change.)

Taylor Pie, Nancy K. Dillon, Michael Henchman, Libby Koch, Ken Gaines, Karyn Oliver, Jake Farr, Grace Morrison, Sarah Pierce, Kacey & Jenna, Roxi Copland, Erin Ivey

House Band: Merel Bregante (percussion), John Inman and Brian Kalinec (guitars)

1:00 AcousticMusicScene.com Midnight Hoot – Part 2
(One song per artist/act; order subject to change.)

Ryan Biter, Deidre McCalla, Carl Solomon, Carla Ulbrich, Vanessa Lively & Ben Bedford, Claudia Gibson, Alicia Stockman, Natalie Price, Carolyn Shulman, Dan Weber, Lynn McCracken

House Band: Merel Bregante (percussion), John Inman and Brian Kalinec (guitars)

The conference wraps up with an extended Sunday brunch during which songwriters who drew a random song assignment/topic upon picking up their credentials at the outset of the conference, will share the songs that they wrote over the weekend. “Getting to listen to the songs written during the conference from a prompt is still one of my very favorite things I do all year,” said Allen. Many artists and other conference attendees share her sentiments and have made the song-sharing event a longtime conference highlight.

SWRFA (swfolkalliance.org) is a regional affiliate of Folk Alliance International, a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion. SWRFA includes the southwestern United States and Mexico.

Editor’s Note: Besides hosting a late-night song swaps and a midnight hoot during the SWRFA conference, I will assist PuffBunny Records (an indie label for which I provide PR counsel and services) with its in-room showcase and Taylor Pie with a Q & A following the screening of Nobody Famous, an award-winning documentary about her and the 1960s folk-pop trio Pozo Seco Singers of which she was the lead singer and a founding member (along with Don Williams and Lofton Kline). I also will take part in a panel discussion on showcasing and offer some mentoring sessions on various PR, social media and strategic communications topics. I am a board member of Folk Alliance International and NERFA.

The regional events provide useful and enjoyable learning and networking opportunities, not to mention plenty of listening and performing opportunities for artists, presenters, agents and managers, DJs, and others engaged in the folk music field. Booking gigs is a primary objective of some performing artists who attend these annual conferences, while many presenters and folk DJs come primarily to scout out new artists and those who they have not previously heard and seen in live performance. However, these conferences are much more than that – they are really about forging connections and building community.

FARM Gathering in Illinois to Feature 14 Official Showcase Artists/Acts

The 14 artists/acts slated to perform during Official Showcases at the 2022 FARM Gathering on the evenings of October 21 and 22 are (listed alphabetically by last name or group name) Basset, Buffalo Rose, Sienna Christie, Djangophonique, Gina Forsyth, Ben Gage, Tim Grimm, House of Hamill, Jordan Hamilton, Donna Herula Trio, Spencer LaJoye, Annie Mack, Steam Machine, and Rupert Wates. Named as alternates were Tret Fure and Kelly Hunt featuring Stas Heaney. They were chosen from among nearly 170 entries. The FARM Gathering extends from October 20-23 at Doubletree Lisle Naperville in Lisle, Illinois -– near Chicago. Conversations and workshops during this year’s gathering will focus around themes of inclusion through song, storytelling, and community building. Grammy Award-winner Dom Flemons, The American Songster, will deliver a keynote address. While last year’s conference took place solely online, the 2022 Gathering will feature a combination of in-person and virtual content. For more information, visit farmfolk.org.

SWRFA Taps 16 Artists/Acts for its Official Showcases in Austin, Texas

SWRFA will host eight official showcases on Friday night, September 23 and another eight on Saturday night, September 24. The showcasing artists are listed below in order of performance (subject to change if needed). Sept. 23: Jean Rohe, David Starr, Karyn Oliver, Noah Zacharin, Deidre McCalla, Grace Morrison, Javier Jara, and Violet Bell. Sept. 24: Vanessa Lively, Erin Ivey, George Ensle, Shanna in a Dress, Abigail Lapell, Catherine Miles & Jay Mafale, Natalie Price, and Justin Farren. The Official Showcases will be held in the ballroom at the Holiday Inn-Midtown in Austin, Texas. In addition, an Alternates Official Showcase featuring Alicia Stockman, Beth//James, Ryan Biter, Leeann Atherton, Jason Erie, and Wild Ponies will take place in another room at the hotel following a pool party on Thursday night, September 22. The 23rd Annual SWRFA Conference extends from September 21-25. For more information, visit swfolkalliance.org.

A Bit About FAI, NERFA and Other Regional Affiliates

Northeast Regional Folk Alliance (NERFA.org), which draws the largest number of people to its annual conferences of any FAI region, will announce its juried Formal Showcase artists in August. Its conference is slated for November 10-13 in Asbury Park, New Jersey, with Formal Showcases at the legendary Stone Pony. A hybrid event, much of the NERFA conference will also be livestreamed. Although NERFA is no longer accepting applications for its in-person formal showcases, conference attendees (in-person and virtual) may still apply for virtual showcases until August 15. Artists must be registered for the conference in order to do so.

Folk Alliance Region-West (FAR-West) has opted not to host a conference this year, while Southeast Regional Folk Alliance (SERFA) annual conference attendees converged on Black Mountain, North Carolina in May and will again.

Folk Alliance International (folk.org) — which hosts its 35th annual conference, February 1-5, 2023 in Kansas City, Missouri — is a nonprofit organization that aims to serve, strengthen and engage the global folk music community – traditional and contemporary, amateur and professional – through preservation, presentation and promotion. Its conference theme is Facing the Future: Sustainability on Folk Music.

Editor’s Note: I serve on the boards of directors of both Folk Alliance International and NERFA and am a past president of NERFA. I have been a workshop presenter, moderator and/or mentor at FAI, FARM virtual, FAR-West, NERFA and SERFA conferences and will be participating in this year’s SWRFA conference. I am not involved in the selection of juried showcase artists, although I host late-night showcases under the banner of AcousticMusicScene.com at conferences.