Nurture the Future is this year’s conference theme. “It was something we felt needed to be communicated as our world is changing every second of the day,” says Jill Kettles, SERFA’s board president. “We aim to uphold the past, mold the present, and project it for future generations; this is not just important but vital.”

SERFA is a regional affiliate of Folk Alliance International (folk.org), a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion. SERFA (serfa.org) exists to promote, develop and celebrate the diverse heritage of roots and indigenous music, dance, storytelling and related arts in the southeastern United States. It has produced an annual conference since 2008. This is SERFA’s third consecutive year at the YMCA Blue Ridge Assembly, nestled in the Blue Ridge Mountains of western North Carolina.

The official showcases take place Friday and Saturday evenings, with each artist/act performing a 15-minute set. Unplugged private showcases follow from 10:40 p.m. to 2 a.m. Also on the agenda are daytime panel discussions and workshops, a Wisdom of the Elders session, a few thematic song circles, open mics, mentoring sessions, an awards presentation, an exhibit hall, communal meals, and plenty of other opportunities to learn, share and network –- including during built-in afternoon breaks in the programming. Informal jams and song circles also are apt to break out in the lobby and outside (weather permitting).

Rachael Sage, Award-Winning, Prolific Singer-Songwriter and Boutique Label Owner to Deliver Keynote Address

Daytime Programming Includes Workshops, Song Circles, Think Tanks, and Mentoring Sessions

Besides the workshops and panel discussions, there will be moderated, interactive “think tanks” on House Concerts and Small Venues and Hey, What’s Your Problem, one-on-one mentoring sessions, several thematic song circles, several thematic song circles, and a Wisdom of the Elders session during the daytime hours.

Wisdom of the Elders and SERFA Awards are Among Conference Highlights

The Wisdom of the Elders conversational panel session provides a structured opportunity for conference attendees to learn from and about veteran leaders in the folk community and for the elders to talk among themselves as well. Participants this year are Scott Berwick, Wayne Erbsen and Taylor Pie.

Berwick has long been active in American Federation of Musicians (AFM) Local 1000 (the traveling musicians union), has been attending SERFA conferences for the past decade, and has also been involved with the Hudson River Sloop Clearwater, the Hudson Valley Folk Guild, and the Ashokan Center, as well as an informal, weekly song circle near his home in upstate New York.

Erbsen has been engaged in traditional American music for more than 50 years as a musician, recording artist (with nearly 20 albums to his credit), professor at Warren Wilson College and the University of North Carolina at Asheville, author and publisher (who has written and published 40 books), and a public radio DJ.

A Tennessee-based traveling folk minstrel and Americana artist, Taylor Pie (Susan Taylor) helped form the Pozo Seco Singers with Don Williams in the early 1960s and has been a solo singer-songwriter and musician since the folk group disbanded. Many notable artists have covered her songs, while Pie was inducted into the Old-Time Country Music Hall of Fame in 2015. Along with her friend Kathryn Harrison, she launched PuffBunny Records in 2007 to share her music and that of other artists she admires. Taylor Pie, who now handles A &R for the label, also stars in Nobody Famous, an award-winning music documentary that was screened during the 2022 SERFA conference.

Menius, who currently hosts “The Revolution Starts Now” on Hillsborough, NC-based WHUP, has hosted radio shows on four stations since 2007. The first executive director of the International Bluegrass Music Association (IBMA), from 1985-1990, Menius also served as Folk Alliance International’s initial board president in 1990 and manager from 1991-1996, prior to serving as associate director of MerleFest for a decade and then as executive director of Appalshop in Whitesburg, Kentucky and The ArtsCenter in Carrboro, NC. He’s also produced concerts, festivals and conferences and worked as a fundraiser, marketing director, emcee, stage manager, and writer.

Dom Flemons, an Arizona native and Chicago area-based musician who has earned the moniker “The American Songster” since his repertoire covers more than 100 years of American roots music, records for Smithsonian Folkways. He is a songwriter, multi-instrumentalist (banjo, guitar, harmonica, jug, percussion, quills, fife, and rhythm bones), music scholar, actor, slam poet, record collector, and the creator, host and producer of American Songster Radio Show on WSM in Nashville, Tennessee. Earlier this year, he was named the grand-prize winner as well as first place honors for Best Folk/Americana Roots Album (for American Wildfire) in the International Acoustic Music Awards. In 2020, he received the prestigious United States Artists Fellowship Award in the Traditional Arts category. Two years later, he received a degree as Doctor of Humane Letters from his alma mater Northern Arizona University and was the commencement speaker at the graduation ceremony or the Class of 2022. Flemons was a founding member of Carolina Chocolate Drops, a Grammy Award-winning African-American old-time string band.

Junior Appalachian Musicians, Inc. (jamkids.org) is the nonprofit parent organization for more than 50 afterschool programs for children ages six and up. JAM provides communities with the requisite tools and support to teach children to play and dance to traditional old time and bluegrass music. Its program model introduces music through small group instruction on instruments common to the Appalachian region and provides youth with opportunities to learn traditional music with their peers from local teaching artists and to perform in their communities and regionally.

Taylor Caffery, the longtime host of “Hootenanny Power” on WRKF in Baton Rouge, Louisiana, is the recipient of this year’s Kari Estrin Founding President’s Award. His weekly radio show incorporates musical styles and cultural influences from Caffery’s five decades on radio that began when he hosted his first show while in the U.S. Navy and continued with his college radio station KCSL. To that musical gumbo, he mixes in new discoveries from Folk Alliance International and SERFA conferences.

Dozens of Artists to be Featured in Official and Guerilla Showcases

Slated to present official showcases on Friday evening, May 10 are (in order of appearance) Sue Horowitz, Chris Haddox, Ron Fetner, A Tale of Two, Dustin Gaspard, Nicholas Edward Williams, Helene Cronin, and Admiral Radio. Saturday’s official showcase lineup features Jess Klein, Wes Collins, Bett Padgett, Cast Iron Bluegrass, Ruth and Max Bloomquist, Stone & Snow, Couldn’t Be Happiers, and Ordinary Elephant.

Here’s a link to a Spotify playlist that features one song from each of the official showcase artists.

Following the official showcases on Friday and Saturday, as well as an open mic on Thursday, late-night guerilla showcases will take place in various meeting rooms for several hours. AcousticMusicScene.com, which has had a presence at SERFA conferences since 2011, will host a couple of late-night song swaps and a midnight hoot (featuring more than two-dozen artists/acts – each performing one song) on Thursday, May 9, overnight. The AcousticMusicScene.com Midnight Hoot is a pre-arranged round-robin song swap that is intended to provide concert and festival presenters, folk DJs and others with an opportunity to get a small sampling of the music of a lot of artists in a short period of time on the conference’s opening night. It also enables artists to enjoy and each other’s company and music before the conference really gets into full swing on Friday.

Here’s the AcousticMusicScene.com Showcase schedule:

10:40 Brooklyn in the House: Carolann Solebello and Pat Wictor

11:00 Long Island Sound: Hank Stone and Jim Whiteman

11:30 Midnight Hoot, Part 1 (one song each):

Antonio Andrade, Max & Ruth Bloomquist, Dan & Faith, Katie Dahl, Annie Stokes

12:00 Midnight Hoot, Part 2 (one song each, not necessarily in this order)

Taylor Pie, The Farmer & The Crow, Amy Speace, Annie & Rod Capps, Marc Douglas Berardo, Karyn Oliver, Lindsay Whiteman, Miles & Mafale, Rachael Sage, Emma Frances, Nicholas Edward Williams, Noah Zacharin

1:00 Midnight Hoot, Part 3 (one song each, not necessarily in this order)

Jon Shain & FJ Ventre, Erin Ash Sullivan, Robert Bidney, Rob Lytle, Jim Patton & Sherry Brokus, Meg Braun, Alice Hasen, Brian Ashley Jones & Melanie Jean, Couldn’t Be Happiers, Reckless Saints, Siena Christie

Designed “to accommodate the need to engage, promote and entertain,” the online event kicks off on Thursday night, May 20 with a Roots of the Southeast Show & Tell Party, followed by a Wisdom of the Elders panel discussion moderated by Art Menius and the first of two open mics hosted by Grady Ormsby.

Acclaimed singer-songwriter Mary Gauthier keynotes the online event on Saturday night, May 22. Initially slated to keynote last year’s conference that was cancelled due to the pandemic, she is expected to share her experiences connecting with front-line doctors and nurses who worked in COVID units over the past year and to talk about the forthcoming publication of her new book, Saved By a Song. A question and answer session will follow.

Louisa Branscomb (a songwriter and pioneering female bluegrass musician), William Ferris (a folklorist, filmmaker and current chair of the National Endowment for the Humanities), Barry Poss (founder of Sugar Hill Records), and Eddie Lynn Snodderly (a songwriter and presenter) will engage in conversation during the Wisdom of the Elders session moderated by Art Menius.

SERFA Conversations will afford folks an opportunity to discuss what the folk community and music business professionals are thinking and planning for moving forward after the ongoing pandemic subsides. Topics include Venues are Reopening – Will You Go and Post-COVID, What Do You Want Back In Your Life? What Are the New Options?

The annual SERFA Awards — established by Kari Estrin (the organization’s founding president) to recognize people, organizations and businesses that have made extraordinary contributions to folk music and the folk community in the Southeast –will be presented to Ferris, David (a musician and public television show host), Poss, and Snodderly.

And, of course, there will be plenty of music. In addition to the two virtual open mics, for which people may sign up in advance, virtual guerilla showcases will provide artists who register for the conference opportunities to perform live on the streaming platform of their choice for a $15 per- session fee.

SERFA In Session also will feature participatory Roots of the Southeast Show & Tell Party and a virtual exhibit hall. Abby Parks, a folk DJ and SERFA’s board president, will lead the organization’s short annual general business meeting that precedes the keynote.

Registration for the conference, which provides full access to all of the online activities, is available on a tiered fee scale. Visit https://serfa.org to register and for more information on the conference (including a schedule).

SERFA is a regional affiliate of Folk Alliance International (folk.org), a nonprofit organization that aims to serve, strengthen, and engage the global folk music community through preservation, presentation, and promotion. Prior to the pandemic, SERFA had hosted an annual weekend of contemporary and traditional folk music, networking and learning opportunities for 13 consecutive years.

Editor’s Note: An elected board member of Folk Alliance International and immediate past president of the Northeast Regional Folk Alliance board of directors, I have been an active participant at SERFA conferences since 2011 –- hosting guerilla showcases, mentoring, and serving as a panelist.

The official showcases take place Thursday-Saturday evenings from 7- 10:15 p.m., with each artist/act performing a 15-minute set. In addition, the conference will include late-night guerilla showcases hosted by AcousticMusicScene.com and others from 10:40 p.m. to 2 a.m.

Also on the agenda are daytime informational seminars and workshops, a Wisdom of the Elders session, one-on-one and group mentoring sessions, the SERFA Awards, an exhibit hall, and plenty of opportunities to learn, share and network –- including during built-in afternoon breaks in the programming.

SERFA is a regional affiliate of Folk Alliance International (www.folk.org), a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion.

SERFA (https://www.serfa.org) exists to promote, develop and celebrate the diverse heritage of roots and indigenous music, dance, storytelling and related arts in the southeastern United States. Its annual conference is a primary means of doing that. Its move to Chattanooga this year, following consecutive years at the Montreat Conference Center, a beautiful and tranquil spot nestled in the Blue Ridge Mountains of western North Carolina, was necessitated by a growing number of attendees.

“We will miss Montreat, but we outgrew the lovely setting,” noted Don Baker, president of SERFA’s board of directors. “We are very excited to be in the vibrant city of Chattanooga, where we have been welcomed with open arms.” Citing the board’s desire for SERFA to broaden its horizons and be more inclusive, Baker expressed pleasure with the cultural and racial diversity of its new conference home.

Apart from an opening reception at the Songbirds Guitar Museum on Wednesday evening, May 15, all of the conference activities will take place on one level of The Chattanoogan hotel.

Ellis Paul to Deliver Keynote Address

Ellis Paul has played more than 5,000 shows – gracing stages at the Newport Folk Festival, Carnegie Hall, and clubs and coffeehouses the world-over. A prolific songwriter, he’s penned more than 500 songs. “His songs are literate, provocative and urbanely romantic.” (Scott Alarik, The Boston Globe). He’s recorded and released 20 albums, while his music has also been featured in a number of Hollywood film soundtracks – including several by the Farrelly Brothers – as well as commercials, documentaries and TV shows.

“Despite his success and sense of history, Mr. Paul remains an artist with his eye on the future and an interest in discovering the transformative potential in his music.” – The New York Times

SERFA Awards to be Presented

Separately and together, Norman and Nancy Blake have created some 40 albums. They began recording together in 1974 – although Norman had already played on recordings by such notable artists as Bob Dylan, Johnny Cash and John Hartford by that time. The Blakes’ musical experiences together and separately have encompassed 1950s bluegrass, classical music, session work in Nashville, he Aeroplane Band, and very traditional southern music.

A co-founder of the Fiddle Puppets (1979 — which developed into/was transformed into Footworks Percussive Dance Ensemble 15 years later – Eileen Carson has been a pioneer in bringing percussive dance to performing arts sages, folk festivals, and the general public. Mark Schatz has played bass with such notable artists as John Hartford, Claire Lynch, Tim O’Brien, and Tony Rice as well as he bands Nickel Creek and Spectrum.

Fletcher Bright, who died in 2017 at age 86, was part of the Dismembered Tennesseans band for 70 years and hosted legendary jam sessions. He also led the Three Sisters Festival.

J.T. Gray has owned the Station Inn, Nashville’s preeminent bluegrass club, since 1981. Besides being responsible for a 165-seat venue, he is a bassist and previously toured with Jimmy Martin.

Workshops and Panel Discussions Organized by Tracks

More than 40 workshops and special events during the conference will be organized by tracks: Activism, Business, Media, Performing and Recording, Presenting, Roots and Sources, Songwriting, and Special Events. Workshops and panel discussions will delve into such topics as Americana Blues and the Africa-American Folkloric Tradition, The Art of Co-Writing, Claw hammer Banjo, Elements of a Compelling Interview, Fair Trade Music, Folk Music and Social Responsibility, House Concert Roundtable, How to be a Storyteller in Song, How Not to Think Like a Guitarist and Still be One, How Presenters Choose Artists, Reinterpreting the Music of Charlie Poole, 300+ Years of Banjo, Vocal Technique for the Touring Musician, and Women’s Empowerment in the Folk Music World. Also slated are a Community Sing, peer group meetings, Yoga, and a Women’s Song Circle.

A Wisdom of the Elders session — to be moderated by Art Menius, SERFA’s executive director — will feature Norman and Nancy Blake (described above) and music industry veteran David Wilkes. Among other things, Wilkes was active in New York’s folk scene for six decades, managed the iconic The Bitter End in NYC’s Greenwich Village, was a music publisher, and served as vice president of A&R for the influential folk label Vanguard Records and as manager or co-manager for such artists as Emmylou Harris, Richie Havens, Tom Paxton, Jerry Jeff Walker, and Josh White, Jr. He also owned the Coffee House Circuit — which booked Havens, Harry Chapin, Jim Croce, and John Denver. Still active as a manager and agent, Wilkes also is the U.S. representative for the Canadian folk-world music group Sultans of String.

Besides the workshops and panel discussions, there will be one-on-one mentoring sessions, yoga, an exhibit hall, communal meals, and, of course, a lot of music. Grady Ormsby of Down East Folk Arts will host several open mics.

Official and Guerilla Showcases Abound

Slated to present official showcases on Thursday, May 16, are (in order of appearance) Crossing the Caney, Andy Cohen, Rod Abernethy, Grace Morison, Wolf and Clover, Antonio Andrade, Boomtown Trio, Karyn Oliver, and Resonant Rogues. Friday’s official showcase lineup features David Davis and the Warrior River Boys, Carolann Solebello, Frank and Allie Lee, Belle Plaine, Grant Peeples, Amy Speace, Twin Kennedy, Wyatt Easterling, and Ben Van Winkle. Saturday’s showcase artists include After Jack, Nancy Beaudette, Nicholas Edward Williams, Deidra McCalla, The Currys, Cary Morin, Flint & Feather, Eric Brace Peter Cooper and Thomm Jutz, and Ginger Cowgirl.

Here’s a link to listen to a sampler featuring 23 of the official showcase artists/acts: https://noisetrade.com/serfaartists/serfa-showcase-artists-2019

Following the official showcases (as well as on Wednesday overnight), late-night guerilla showcases will take place in various rooms for several hours. AcousticMusicScene.com, which has had a presence at the SERFA Conference for the past eight years, will host late-night showcases on Thursday, May 16, overnight. These will primarily take the form of song swaps.

Here’s the AcousticMusicScene.com showcase schedule:

11:00: Todd Hoke and Jeff Talmadge

11:30: O Canada: Nancy Beaudette, Flint & Feather and Twin Kennedy

12:00: Women of Note: Deidre McCalla, Kate Mills and Grace Morrison

12:30: Guys of Note: Wyatt Easterling, Brian Ashley Jones and Dennis Warner

1:00: Songswarm: Nancy Dillon, Ruby Lovett, Taylor Pie

1:30: Long Island Sounds: Joe Iadanza and Hank Stone

Here’s a link to view a couple of Ruby Lovett videos — including a recent one for her song, “A Father’s Love,” that appears on her new album entitled It’s A Hard Life. Taylor Pie accompanies her, while AcousticMusicScene.com‘s Michael Kornfeld and singer-songwriter Nancy Dillon also can be seen at the bonfire: https://www.rubylovett.com/videos.

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Editor’s Note: In addition to hosting AcousticMusicScene.com showcases, I will moderate and participate in a panel discussion entitled Recording Promotion Demystified. I will also again be a mentor offering advice and counsel on various aspects of public relations and strategic communications. An elected board member of Folk Alliance International, I also serve as board president for the Northeast Regional Folk Alliance (NERFA). I have been an active participant at SERFA conferences since 2011.